By the end of this program, participants will master the product lifecycle, gain insights into agile methodologies, and be equipped to manage and launch successful products.
Understanding the role of a Product Manager. Overview of product development processes.
Research a product you use daily and analyze its lifecycle.
Techniques for gathering user feedback. Conducting interviews, surveys, and competitive analysis.
Conduct a user interview and create a user persona.
Identifying market needs, analyzing trends, and positioning products effectively.
Develop a market research report for a hypothetical product.
Creating and managing product roadmaps. Understanding short-term vs long-term goals.
Create a product roadmap for a new feature or product.
Understanding Agile principles and Scrum methodology. Working with cross-functional teams.
Plan a sprint cycle for a project you're working on.
Building Minimum Viable Products (MVP) and rapid prototyping. Iterative development cycles.
Build a low-fidelity prototype using wireframing tools.
Managing the product lifecycle, from launch to sunset. Effective go-to-market strategies.
Create a go-to-market plan for a product launch.
Identifying key performance indicators (KPIs) for product success. Using analytics tools to track performance.
Define KPIs for an existing product and use analytics to measure success.
Managing communication with stakeholders, executives, and development teams.
Create a communication plan for product updates and stakeholder engagement.
Coordinating product launches, marketing strategies, and user acquisition.
Plan a product launch event and marketing campaign.
Strategies for scaling products and expanding into new markets.
Develop a scaling strategy for an existing product.
Developing a product from ideation to launch. Preparing for product management interviews.
Present your product launch plan to the class and conduct a mock interview.
